What’s better than a cosmetic powder that provides multifunctional benefits such as soft focus, sebum absorption and sensorial benefits? One that does it sustainably. EcoSmooth™ Rice Husk Cosmetic Powder by Dow is a new amorphous silica upcycled from rice agriculture by-product feedstock. This new silica is an optical and sensory enhancer that can be used in a variety of applications, including skin care, color cosmetics, and hair care. It can be easily incorporated into either the oil phase or the water phase of formulations and is compatible with a large array of product formats such as sticks, creams, lotions, primers, loose or compact powders.