The use and interest in “natural” products have been on the rise in the beauty care industry. Consumers desire natural products, with a similar or better performance than their synthetic alternatives. Dow is excited to introduce MaizeCare™ Style Polymer which is EcoCert and COSMOS Approved.
In formulation, MaizeCare™ Style Polymer acts as a transparent film-former and styling aid that can range from exceptional stiffness to soft-touch styling. MaizeCare™ Style Polymer can be easily formulated into various product formats, including gels, waxes, creams and sprays which allow for creative textures and a customized consumer experience.
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Applications, Grades & Characteristics
applications
Styling Products
Skin Care
Colour Cosmetics
grades
Starch-based film-forming biopolymer
Ideal solution for formulators seeking environmentally-friendly ingredients
Easy-to-use powder in water-based formulations
Aqueous dispersion forms a natural film on the hair
Ability to achieve a range of hold levels with excellent aesthetics
Imparts styling durability
Excellent humidity resistance and curl retention over 8 hours
Compatible with gelling agents such as carbomer, xanthan gum and acrylates- based rheology modifiers
Cost-effective styling polymer
characteristics
INCI: Hydrolyzed Corn Starch
Typical Use Levels: 0.5–5 %
Appearance: Off-white
Percent Moisture: 5.0–10.0
Brookfield Viscosity (25% Solids at RT): 1150–1650 cPs
Shelf Life: 24 months
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