The conditioning performance of AMIDET® APA-22 is superior to that of commonly used cationic surfactants, providing a superior sensory profile and improved combing force reduction in hair conditioners.
The rise in ecological awareness among consumers and industry is pushing the surfactants market into eco-friendly alternatives. This driving force is especially strong in the cationic surfactants market where the most used cationic surfactants, basically Cetrimonium Chloride (CTAC) and Behentrimonium Chloride (BTAC), present some drawbacks regarding eco-toxic properties. In accordance with these market approaches, Kao Chemicals Europe (KCE) has studied the application in hair care of an eco-friendly product: Behenamidopropyl Dimethylamine (BAPDMA) under the trade name AMIDET® APA-22.
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