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Navigating the EU ban challenges for traditional and artificial smoke flavourings

Learn about the changes in smoke flavour legislation, consumer trends, and existing solutions for product formulation and industry innovation

The European Union's recent decision to ban traditional and artificial smoke flavourings has sent ripples throughout the food industry. However, this ruling also presents a unique opportunity for manufacturers to innovate and find safer, natural alternatives. This regulatory shift follows the European Food Safety Authority (EFSA) review, highlighting health risks associated with smoke flavourings, especially their potential genotoxicity.

Background on the smokey flavourings ban

The EU's decision stems from the expiration of previous authorizations for these smoke flavourings and a thorough EFSA review. Their assessment found that six out of eight reviewed smoke flavourings posed significant genotoxicity risks, while the remaining two also raised concerns due to insufficient safety data.

Genotoxic substances can damage DNA, leading to mutations, cancer, and other genetic disorders. Evidence has shown that smokey flavourings often contain polycyclic aromatic hydrocarbons (PAHs), known carcinogens produced by the wood-burning process and used in creating smoke flavours.

The banned flavourings include:

  • proFagus Smoke R709 and R714
  • Fumokomp Conc
  • Scansmoke SEF7525
  • Smoke Concentrate 809045
  • SmoKEz C-10
  • SmoKEz Enviro-23
  • Zesti Smoke Code 10

Given these findings, the EU has implemented a phased ban: five years for products using smoke. Since these findings, the EU has implemented a phased ban: five years for products using smoke flavourings as a smoking substitute, and two years for those adding smoke flavour for added taste.

This decision aligns with the EU's stringent approach to food safety, emphasizing the industry's responsibility to provide safer alternatives that do not compromise public health.

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Plant-based burgers in bunsPlant-based burgers in buns

Market trends and consumer preferences

According to Innova Market Insights, 21% of consumers choose food with smokey, grilled, roasted, or barbecue flavours for comfort, 14% for indulgence, and 11% to feel cheerful or stimulated. Smokey flavours are prevalent in meat and fish analogs, snacks, ready-to-eat- meals, and numerous sauces.

The rise of plant-based diets has also driven the development of smoke flavours that enhance meat substitutes, providing a similar sensory experience to traditional smoked meats. Products labeled as organic, non-GMO, and free from artificial additives are gaining popularity, aligning with the growing consumer demand for natural, clean-label ingredients.

Innovating for the future of smoke flavours

In light of the smokey flavouring ban, the food industry has quickly pivoted towards developing 'smoke-free' natural flavourings. These new offerings replicate the taste and aroma of traditional smoke without the associated health risks. Additionally, they can be labeled simply as 'natural flavourings' for a clean-label appeal to brands and manufacturers.

The tightening regulations will drive significant innovation in developing natural, clean-label smoke flavours. This shift will meet regulatory requirements and cater to increasing consumer preference for natural products. Future advancements may involve more sustainable practices and diverse flavour profiles, enhancing the quality and application range of smoke flavours in the food and beverage industry.

Enhancing their quality and application range allows formulators to anticipate more advanced techniques and sustainable practices in producing natural smoke flavours. If manufacturers must comply with stricter guidelines and regulatory standards, increased investment in research and development for natural, clean-label smokey flavours will be vital.

Smoked CrispsSmoked Crisps
MeatballsMeatballs

How to overcome smoke flavouring regulation challenges  

The EU's ban on traditional and artificial smoke flavourings is a significant regulatory change with far-reaching implications for the food industry. However, it also presents an opportunity for innovation and advancement in natural, safe, and clean-label smoke flavours. As the industry adapts, consumers can look forward to enjoying their favourite smokey flavours without compromising on health or safety.

By embracing natural, clean label alternatives like yeast extracts and investing in formulation innovation and alternative solutions, the food industry can meet regulatory standards while satisfying consumer demand for bold, authentic flavours.