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blanose™ cellulose gum

Cellulose gum, also known as sodium carboxymethylcellulose (CMC) is widely used as a cost-effective thickener and stabilizer in foods and beverages. Besides modifying the behaviour of water, CMC is useful in modifying flow, adding texture, and enhancing mouthfeel.

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Key benefits

  • Improved texture and mouthfeel
  • Clear in solution
  • Protein stabilisation
  • Water absorption and retention
  • Pectin replacement

A wide range of CMC grades with different viscosities, molecular weights, degrees of substitution and particle sizes are available, and products can be customised to meet specific applications.

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    Beverage

    The ‘Low- and No-Sugar’ beverage trend leads to reduction in mouthfeel and clarity. Ashland’s cellulose gums help restore body and rheology without adding calories, delivering the same sensory experience as full‑sugar drinks. Solutions are available for ready‑to‑drink and instant beverages, low‑pH formulations needing protein stabilisation, and alcohol‑tolerant cocktails.
    Ashland’s Polyclar™ stabilizers also improve clarity, quality, and shelf life in juices, teas, coffees, beer, and wine, while specialized cellulose gums prevent tartrate crystals in rosé and white wines.

    Applications

    Alcoholic beverages

    Ready-to-drink cocktails benefit from CMC’s ability to control rheology in alcohol-based beverages and achieve the desired mouthfeel.

    Bakery

    CMC has the capability for high water absorption and retention in batters and doughs creating bakery products with improved texture, volume, and distribution of inclusions. The improved water retention means delayed staling, longer shelf-life, and crumb stabilisation. CMC is also used in various bakery fillings to achieve a desired level of thickening ranging from fluid to creamy. CMC prevents phase separation and controls syneresis within the filling itself and reduces moisture migration into the dough.

    Aquasorb™ a-500 CMC is a specialty grade designed for maximum water holding in bakery and other applications.

    Beverages

    CMC adds crystal-clear, pleasant, clean mouthfeel as it thickens any beverages to the desired viscosity.


    Product Categories

    Product Lines

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    AMP ULTRA PC™
    AMPD ULTRA PC helps to reduce emulsion particle size and enhance rheological properties. It aids in pigment dispersion and improves dispersion stability, making it particularly well-suited for use in mascara and color cosmetics.
    View product line
    AMP ULTRA PC™
    Advancion’s high-purity ULTRA PC™ multifunctional amino alcohols are specifically designed to deliver robust performance across a broad array of personal care and cosmetics applications, including hair care and styling, color cosmetics and skin care
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    AMP ULTRA PC™
    Advancion’s high-purity ULTRA PC™ multifunctional amino alcohols are specifically designed to deliver robust performance across a broad array of personal care and cosmetics applications, including hair care and styling, color cosmetics and skin care
    View product line

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