Formulation Kit

Sensory + Performance + Benefits = Essential

Every brand has its heroes, the workhorse product range that is essential to their core applications. Typically, brands continue working to perfect these ranges to deliver on the performance and benefits consumers expect. These essentials are at the core of their lines for a reason: they play a key role in consumer daily beauty and personal care routines and often have a cult following. Whether it’s the rich lathering, deeply moisturizing shampoo or the silky smooth primer, or that sunscreen that melts into the skin with no residue, every essential product has one thing in common—no compromise when it comes to consumer expectations.

 

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