STYLED with MaizeCare Style Polymer offers you 5 products designed to address the key curly hair concerns. We put each product to the test and here are the results:
The HOLD Styling Gel 2% MaizeCare Style Polymer provided less frizz and better definition than the base gel without MaizeCare Style Polymer immediately upon application. Results also showed humidity resistance, after 5 hours in 65% relative humidity.
Treatment: Panelist applied 2 grams of each hair gel to clean, damp hair.
Left: HOLD Base Gel (formulation with no MaizeCare)
Right: HOLD Styling Gel with 2% MaizeCare Style Polymer
Conditions: Humidity Resistance (30°C; 65% Relative Humidity) for 5 H
High humidity curl retention
The HOLD Styling Gel with 2% MaizeCare Style Polymer exhibited equivalent curl retention as a commercial benchmark containing Dehydroxanthan Gum and Acacia Senegal Gum.
Treatment: Humidity Resistance (25°C; 90RH), 0.45 grams of hair gel on 3 grams of virgin dark brown hair, triplicate hair tress per treatment.
Commercial Benchmark: Contains Dehydroxanthan Gum and Acacia Senegal Gum for hold.
Half-head panel testing for hold and frizz control
The DEFINE Molding Clay containing 3% MaizeCare Style Polymer provided better hold and an improved application feel, compared to a commercial benchmark. Panelist reported high friction feel on hair during application and loss of hold after a few hours with the commercial benchmark.
Treatment: Approximately 0.75 g of each sample was applied to clean, damp hair.
CONTROL Curl Cream, HOLD Styling Gel and DEFINE Molding Clay Results
Panelist testing: Textured hair
Treatment with the STYLED products, curls were more elongated, and less curl shrinkage as the hair dried. After five days, treatment with the STYLED products was preferred.
Treatment: Panelist with hair type 2C/3B washed and conditioned hair, applied cream and gel to damp hair, and used molding clay as edge control. Less CONTROL Curl Cream and HOLD Styling Gel products were needed compared to the commercial benchmark products to achieve the panelist’s desired style. Hair was allowed to dry for 24 hours.
Left Side: Commercial benchmark gel has DehydroxanthanGum and Acacia Senegal Gum for hold. Commercial benchmark clay has PVP for edge control.
Right Side: CONTROL Curl Cream and HOLD Styling Gel has 2% MaizeCare Style Polymer. DEFINE Molding Clay has 3% MaizeCare Style Polymer for edge control.
Think of us as your beauty concierge, helping you connect the dots and giving you access to the specialty ingredients and solutions you need to grow. Consider partnering with us and take your product line to the next level.
Your Next Beauty and Personal Care Innovation Starts Here
A global footprint and world-class supply chain enable us to respond quickly to your specialty and commodity ingredient needs. Connect with our technical teams and get started on your next transformative idea.
We’re here to provide you with more information or help answer any questions you might have. Send us a note and we’ll get back to you as soon as possible.
Complete the following form to download your document.
Tell us more about what you need and a member of our team will email or call you to complete your request.
Complete the following form to request a formulation
Note: If you do not receive a confirmation email within a few minutes of submitting this form, please check your Spam or Bulk E-mail folder.