
The Challenge
Sun-Maid needed to reformulate its Sour Raisin snacks to meet consumer demand for non-GMO foods with natural flavors
The Solution
Reformulate the product to replace malic acid with a new acidulant, citric acid.
The Result
All four Sour Raisin Snacks now contain no artificial flavors and are Non-GMO Project Verified, and sales have increased over that of the previous formulations.